Reinvent The Box!

When I first heard the phrase ‘Positive Psychology’, I was immediately interested and my curiosity was aroused. I instinctively knew that this was going to be important to me. It was the same when I heard about Laughter Yoga and both of these subjects have had an immense impact on my life. In fact, because of them my life has been positively and significantly changed.

So when I heard of ‘The Fun Theory’ I was thrilled because I got that feeling again.  Then I was perplexed because The Fun Theory is, so I found out in an internet search, an initiative by the car manufacturer Volkswagen. To my knowledge they are famous for  ‘Vorsprung durch Technik’ not philosophy, psychology  or sociology, but maybe that should or will change.

Volkswagen came up with the simple concept that fun is the easiest way to change people’s behaviour for the better. They then challenged people to come up with novel fun ideas that would encourage people to make better decisions. The notable examples are Piano Stairs, when 66% more people used the stairs rather than escalators, the bottle bank and speed camera lottery (videos are below).

This, in my opinion is genius ! It’s time to stop trying to make people change by bullying them, lecturing them and making them feel bad. Bring back FUN and introduce it everywhere. Where is the rule that says fun is just for children? Boredom is a huge cause of stress and depression. When life is predictable and choice is taken away from us, we get bored, we stop seeing the world, our senses diminish, we become less.

The Fun Theory reminds us that the world is unpredictable, undiscovered and by engaging our curiosity, love of learning, sense of adventure, FUN, creativity and ingenuity we become happier and fulfilled. Isn’t this the way we are meant to live? Compare animals in the wild who have to manage their own existence with those who live in the zoos typical of the past, where they have nothing to do. Food, water, bedding supplied, no need to think or solve or adapt. Instead of being told what we have to do for our own good, give us a choice but make the ‘right’ choice, the one that’s fun, imaginative and creative. Humans are not boring, joyless and unimaginative by nature but by habit when living in a bland environment.

Recently I’ve blogged about ways of using our  creativity and imagination (here). I’m sure if we put our minds to it, we could make life more pleasurable by remembering The Fun Theory.

Here are the videos I mentioned earlier. Please let me know of any others.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>